Your QuickBooks Online renewal notice arrived. The number was significantly higher. On August 1, 2026, Intuit implemented the largest QuickBooks Online price increase in the platform's history. QBO Plus went up 41 percent. QBO Advanced went up 70 percent. For many Shopify sellers, the price gap between QBO and Xero has now crossed the threshold where migration makes financial sense. This guide covers everything you need to make an informed decision.